Business Model Warfare: White Paper by UPenn

"Business Model Warfare" is an InnovationLabs White Paper, on the Strategy of Business Breakthroughs. It is authored by Langdon Morris, Senior Practice Scholar, Ackoff Center for the Advancement of Systems Approaches (A-CASA), University of Pennsylvania and prepared and published jointly with A-CASA.

Written in a lucid manner and in a conversational style, its contents on Business Model discuss Creative Destruction, Innovation and its dimensions, Competition and Business Models, Understanding Systems and Business Models, Winning and Losing at Business Model Warfare, Understanding Customers and a concluding summary of Business Model Warfare.

(To read the article on www.acasa.upenn.edu, please click here)