The Indian Premier League presents a fascinating study of how passion in a game in parts of the Commonwealth can lead to creation of a multibillion dollar industry within a few years led by ten regional franchisees spread across India.
Franchise history
The Chennai Super Kings are a part of the Indian Premier League. The franchise is currently owned by India Cements, who paid US $91 million to acquire the rights to the franchise for 10 years in 2008.[3] N. Srinivasan, Vice-Chairman and MD of India Cements Ltd., is the de facto owner of the Chennai Super Kings and also the Secretary of the BCCI. (to know more, please click here for wikipedia)
Through this presentation, India Cements Limited wants to showcase the business model and income generating potential of the franchisee. The presentation is quite detailed and a good read.
The presentation has been put together by Alchemy Share & Stock Brokers Pvt. Ltd., Navsari Building, 4th Floor, 240 Dr D. N. Road, Fort, Mumbai: 400 001. India (Tel): 91-22-6639 9100 (Fax): 91-22-2203 3575
The presentation can be accessed on the webpage http://www.citehr.com/103742-ipl-business-model-3.html (for url, please click here)
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