Developing new business models takes "guts" - often ignoring advice from friends and colleagues
From working as a bottling plant employee in Jalgaon, to owning the company and then succesfully challenging MNC soft drink bottlers with his own products - Zafar Shaikh has traveled a long way.
When he decided to launch Zeera Masala Soda from the renamed Pinch Bottling Plant - and discussed it with his friends, they termed him mad. Paagal Ho Gaya Hai, they declared unanimously”.
However he went from success to success and presently has notched up high sales figures. The demand is so high that he had to open a new manufacturing unit in January 2009 at Sirsoli.
(To read in detail, on www.ummid.com, please click here)
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