Agri-tourism is a Rs 4,100 crore opportunity and can lead to innovative business models.
For Sunil Bhosle, a farmer in the Jogwadivillage in the Baramati taluk of Pune district, his 13 acre land meant an annual income of Rs 60,000-75,000. Exposed to the benefits of agri-tourism six months ago through the Agri Tourism Development Organization (ATDO),he opened his farms to tourists in June last year, charging each Rs 300-350. He has sincewelcomed 150 tourists with traditional garlands and authentic Maharashtriandelicacies.
The effort translated into an additional annual income of Rs 15,000, afterdeducting an equal amount in expenses. He is now constructing two more roomsfor tourists...
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